TAG Heuer is a Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH Moët Hennessy Louis Vuitton. The company motto is "Swiss Avant-Garde Since 1860". In addition to watches, TAG Heuer produces glasses and mobile phones. The company's current honorary Chairman is Jack Heuer, the great grandson of Edouard Heuer.