Swiss watch company. Founded in 2007 by Steven Holtzman, the brand is based in Geneva, Switzerland. The brand launched in Geneva in 2008 with Chapter One, a watch developed by Christophe Claret, Roger Dubuis and Peter Speake-Marin. Swiss watch company. Founded in 2007 by Steven Holtzman, the brand is based in Geneva, Switzerland. The brand launched in Geneva in 2008 with Chapter One, a watch developed by Christophe Claret, Roger Dubuis and Peter Speake-Marin.